juvlon features

Campaign Management

• Create email campaigns
Campaigns are a collection of mailers that have something in common, For example, a campaign like Product Newsletter can contain all your newsletter emailers about your product. Or a campaign like Winter Specials can contain all your mailers for the winter festive season. Campaigns are important for maintaining member subscriptions. A subscriber is given a choice for subscribing to or unsubscribing from campaigns.

• Create mailers
  • Using mailer templates
  Professionally designed email template library for different purposes - events to product displays. Select a template, change the layout, add pictures, add text and Voila! Your own attractive mailer ready to be sent - no HTML knowledge required.
  • Upload your own mailer HTML
  What if you’ve got your own mailer design? No problem, simply upload the HTML file and images. Your mailer is ready to be edited, here too without necessarily knowing HTML code. Or if you’re a code junky, get into the source make your tweaks.
  • Automatically create text mailer
  One-click text mailers! Once you’re ready with your HTML mailer, click to extract the text version, edit the text if you’d like and save it. The text content inlucdes personalization and tracking for click-throughs automatically. The text mailer will be clubbed with your HTML mailer while sending.

• High level of personalization
Add personalization elements in the subject line and within in the body of your mailer. In fact go beyond the Dear first_name routine. Call us for personalizing your mailers based on buying patterns, subscriber feedback, customer value (platinum, gold, silver etc), points score or even for automated statements.
• Spam check on mails
Do a quick spam-check on your emails while editing! Get your spam score instantaneously - green is good, red means you need to work on it.
• Referral Marketing built-in
Add referral marketing into your mailer with one click. When your existing subscribers refer your content to their friends, you get complete details. This makes it easy for your to conduct viral, referral campaigns to increase your subscriber base. The referred people are put into a different list for easy follow- ups.
• Mandatory compliance to anti-spam guidelines
Don’t need to worry about the basic spam compliance. We have it built-in and mandatory for each mailer that your create. Every mailer goes with the unsubscribe feature at the bottom by default.
• Setup reminders, birthdays, anniversaries and other recurring mailers
Wish your subscribers for their special days, or remind them about their next payment or about your next event. You don’t even need to login to your account. Your subscribers can even send themselves a discount coupon by email/SMS for their special day. Your subscribers can set a reminder for themselves by email/SMS to attend your event or make your payment. Call us to get your recurring mails setup.

List and Subscription Management

• Create multiple lists
• Categorize lists hierarchically
• Import subscribers from MS Excel
• Subscriber de-deduplication
• New subscribers scrubbed against existing opt-outs and bounces
• Logs of successful and unsuccessful subscriber uploads
• Create custom fields for subscribers
• Search subscribers
• Automated management of subscriptions and un-subscription
• Track list growth over a period of time

Mailing Engine

• Mandatory testing of mailers before sending
Before any sending is performed, a mailer is mandatorily sent to the default Test list. Subscribers in the test list can check for inbox deliverability, view the mailer's design and click on the content to verify reports.
• Schedule email campaigns for future delivery
Mailers can be sent right away or scheduled for a later time and date.
• Automatic de-duplication of subscribers while sending to multiple lists.
While sending a mailer, you may select multiple lists of subscribers. Some of these lists may have the same subscribers. The mailing engine de-duplicates these lists first and then prepares to send. This way you can be sure that your subscribers don't receive the same mailer multiple times for one sending activity.
• Large array of mailing servers for high volume and rapid sending
To accommodate rapid sending of large volumes of emails, juvlon's infrastructure has been setup to be highly scalable. Part of this scalability requires a stack of mailing servers which can be increased dynamically based on traffic requirements.
• Large pool of IPs between mailing servers.
For better deliverability, the sending servers are each dynamically assigned IP numbers from a large pool of available IPs. These IPs are managed for good online reputation, thus ensuring that your mails are not junked or spammed-out due to juvlon's infrastructure.
• Mail queue management to prioritize all sizes of mail volume
With juvlon, you will never have to be concerned about the turn-around-time for your mail sending. Whether your mailing volume is small or large, the ATM module has this built-in intelligence not to hold back your activity due to the pre-existing load. The dynamic addition of sending servers plays an important part here. Juvlon's mail queue management, mainly the ATM module, prioritizes all sizes of mail sending intelligently without delay.

Bounce Processing

Proper processing of bounced emails is key to maintaining list hygiene and improving deliverability. Bounce management of emails in juvlon is automated, advanced and complies with best practices.

• Categorization of bounces as hard and soft.
  juvlon classifies bounces as hard and soft. Hard bounces are classified as those emails that are absolutely certain to bounce again if resent. For example, a bounce reason of “user not found on the domain” is classified as a hard bounce. Soft bounces are emails that have bounced due a temporary problem or an unknown issue at the recipient side. For instance, an email with a bounce reason of “mailbox full” is considered as a soft bounce.
• Bounce processing based on categorization
  
  • Soft bounces resent atleast 3 times to ascertain bounce status
    Soft bounced emails are resent 3 times on 3 consecutive days after the bounce occurs. The email address is unsubscribed only after receiving 4 soft bounces consecutively. After unsubscription, no emails will be sent to the bounced subscriber in future.
  • Hard bounces are immediately unsubscribed
    Hard bounced email addresses are immediately unsubscribed from all lists/campaigns. No emails will be sent to this subscriber in future.
• Full documentation displayed for each bounce
  Each bounced mail is recorded with a detailed bounce reason. This is accessible through the bounce reports for a sent mailer.
• Export facility for bounces
You can export bounces for each mailer. Bounces are exported with details, as a CSV file (which can be viewed in MS Excel). This is useful to determine which bounces may be due to typos in email addresses and hence can be corrected.

Reporting Engine

• Attractive graphical display of each report
  - All the reports viewership, clickthrough , bounces, opt-outs, referrals, domain wise, day-wise, time- wise are displayed in attractive flash graphs.
• Tabular reports with absolute numbers and percentage outcome
  - All the reports are showing in tabular form in absolute numbers and on a click of button are converted into percentage.
• Open report
  - Juvlon’s reporting feature gives a detailed report on number of subscribers opening the mailer and also number of times they have opened the mailer including data and time .
• Open rate
  - It gives a detail report on the unique subscribers opening the mailer including data and time.
• Click-through report
  - It gives you the details report on how many subscriber clicked on what link in the mailer?
• Bounce report
  - Juvlon has a sophisticated bounce back management module which gives you elaborate bounce
  back reports where it categories them into hard and soft-bounces. It also gives you the appropriate
  reason of bounce back for each subscriber
• Opt-out report
  - Juvlon has a refined subscription management feature which gives subscribers choice of what they want to receive and what they don’t want to receive from the email marketer. It gives you intensive reports on how many subscribers changed there subscriptions.
• Referrals report
  - Juvlon helps you in viral marketing, it gives you reports on who referred your mailer to whom. in this way you can reach to more people through referral marketing. The referred email ids are added to your database automatically.
• Domain-wise report
  - Juvlon gives you the detailed report about the open rates, click through, bounces, opt-outs of top 10 domains of the list to which mailer was sent . So it gives email marketer and idea that which domains are gathering him maximum viewership and click throughs.
• Day-wise report
  - Juvlon gives a day wise report about open rates, click through, bounces and opt-outs. This report can help you analyse the best days when you get maximum viewership and click throughs.
• Time-wise report
  - Juvlon gives you time-wise reports, 24 hrs have been splitted into 3 hour 8 slots. So it can tell you the best time when people of viewing your email.
• Comparative report
  - Juvlon facilitates marketers with the comparative reports so that they can compare multiple mailers in in a particular campaign.
• Email client-wise report
  - Juvlon email client –wise reports help marketers to know on which email client and mobile devices there customers are viewing there emails.
• Export of reports to
• Excel file
• Another existing list
• New list