Bounce Management
Bouncebacks can be classified as either soft or hard bounces. A hard bounce occurs when an email is permanently undeliverable. There are several reasons for a hard bounce to occur but some of the common ones are when the mailbox username does not exist or the domain name does not exist or when the domain name has no active mail service. Soft bounces are those emails that have bounced because of a temporary condition or if a reason cannot be determined. Common instances of a soft bounce are when the recipient mailbox is full or the server is not reachable.
Bounces are differentiated as hard or soft because the methods of handling them are different.
When a hard bounce is identified, juvlon does not attempt to deliver the message again. It classifies the subscriber record as unsubscribed due to a bounceback.
When a soft bounce is identified, juvlon schedules the same mail (that bounced) to be re-sent to the same subscriber 3 times over 3 consecutive days. If after any re-send, the mail does not bounce (i.e., mail is delivered), the subscriber remains subscribed. However, if after the 3 consecutive re-sends the mail still bounces, the email address is treated like a hard bounce and unsubscribed due to bounceback.
No further campaigns are sent to bounced subscriber emails. Bouncebacks are clearly classified and shown in the reports. They can be easily exported (usually to rectify typos in email addresses). Bounceback subscriber records can be corrected/re-subscribed by the account holder at any time.
juvlon maintains a benchmark bounce rate of 10%. If any mailing activity registers a bounce rate greater than 10% (for mailing of more than 50), a system ticket is generated and all further sending is restricted. The account holder then needs to contact juvlon Support in order to restore full functionality to the account.
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