Integrate SMS with your email marketing
I'm a proponent of permission-based email marketing and that same ideology percolates to mobile messaging as well. So is there a reason you'd integrate email with mobile? What's in it for the marketer, what's in it for the customer and finally what's in it for the company?
Integrating email with SMS (text) messaging has tangible benefits for all 3 - the company, the marketer and the customer. It really comes down what kind of campaigns you can run with the interactivity of these 2 media.
On the brick-and-mortar side of things, the retail company's main objective is to maximize foot-falls. Email coupons have been used in the past but they've had limited success - printing and carrying the hard-copy to the store has been a deterrent. However, a click-through within an email could easily trigger a mobile text message with a unique coupon and SMS the same to the subscriber's mobile number. The subscriber would only need to show the text message at the point-of-sale to claim the coupon.
Email coupled with mobile could be very useful in event marketing too. Upon receiving your event mail, subscribers could set themselves reminders to attend/register on the day or a day before the event by SMS.
For financial services, click-to-call within an email is gaining popularity. But its not likely that all companies have a 24-hour call center available or that the customer is equipped with a headset for an immediate VoIP call or then make the customer navigate through your telephone system to find the relevant representative to deal with.
There is a case for a delayed click-to-call with minimum effort. The click-through (within an email) on a product or service could generate a specific text message that is immediately sent to the company sales department or call-center. The sales representative then calls the subscriber within a couple of minutes of the click-through. Since the contents of the text message is specific, the sales rep is fully aware of the subscriber's details and the interested product/service. You can even set the subscriber's expectations - from a couple of minutes to say, 24hours - for a receiving a call-back.
Besides these, you can provide subscribers some on-demand value-added data like their loyalty points, their bank balance, the value of their investments with a single click-through from your email.
In all these cases, the subscriber gets instant gratification through your emails. You as a marketer get a clear RoI (return on investment) on your email marketing, even to the point how much offline sales has your email delivered. Your company obviously gets the increased sales or highly-qualified leads. Lets not forget, the coupling of these 2 media automatically delivers richer and more updated information, as the subscriber can update his/her mobile number or provide the mobile number if not already present.
If you're interested in integrating your email and mobile marketing strategy, give us a call at juvlon Sales.
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